Phytorich in Japan

A success story

The introduction of Phytorich in Japan 25 years ago has a successful continuation so far. Several collaborations with retailers, distributors, manufacturers of fresh convenient food and food processors have led to Phytorich becoming a matured brand recognised and preferred on a consumer level.

Takii's 'Bento watch' campaign, launched in 2016 nationwide, became a hit putting Phytorich as a B2C brand on the map.

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After unrolling the Phytorich concept in Japan, Takii is now ready to introduce Phytorich to a broader audience, starting with Europe.
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