A success story

The introduction of Phytorich in Japan 25 years ago has a successful continuation so far. Several collaborations with retailers, distributors, manufacturers of fresh convenient food and food processors have led to Phytorich becoming a matured brand recognised and preferred on a consumer level.

• Nippn is the exclusive partner for Phytorich collard in Japan. The Lutein-rich collard plays a role in their deploying assortment strategy to gain market share in a fast-growing smoothies market.
• Noritsu is the Japanese partner to cultivate, distribute and market the Lycopene-rich carrot variety of the Phytorich range.  
• Mr Tanaka, the founding father and current CEO of 'Saladbowl',  distributes the Gochiso PR-7 Phytorich tomato to several food retailers across Japan. 
• Precce, a company part of The Tokyu Group, is a premium Japanese supermarket with several A-locations in the centre of Tokyo where the Phytorich range is offered in dedicated areas.   

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Takii's 'Bento watch' campaign, launched in 2016 nationwide, became a hit putting Phytorich as a B2C brand on the map.