The Concept

What is Phytorich?

Phytorich is an extensive range of flavourful vegetables, each containing exceptionally high levels of healthful phytonutrients. The exceeding levels of phytonutrients work as powerful health protection and have tremendous prevention potential.

The Phytorich 'functional vegetable' concept offers a unique series consisting of tomato, onion, carrot, squash, collard, mizuna, okra, spinach, Chinese cabbage and pepper.

With Phytorich vegetables, we provide an alternative for supplementation as a nutrition intervention.

For who?

Phytorich is for everyone who puts health first and has a taste for fresh!

Hello Phytorich, goodbye supplements

Phytorich is the plant-based solution to nutritional gaps. With Phytorich vegetables, we provide an alternative to supplementation as a nutrition intervention.  

Additional diet support often comes from supplements in the form of pills or powders. However, it is becoming more evident that phytonutrients are absorbed best when they are consumed as whole foods rather than when they are taken as pills or other supplements.

Phytorich vegetables could give better advantages than phytonutrient supplements, and op top of that lets you enjoy the 'food experience' that involves taste, smell, sound, appearance and texture.

... a desire to improve life quality explain an increased demand for health-related food.

Quality over quantity

Consuming the recommended quantity of vegetables can be challenging for children, elderly and patients. In that case, the quality of vegetables plays a vital role. Phytorich stands for tasty, premium vegetables, every single one packed with phytonutrients that boost health and fills up nutritional gaps.

Phytorich as 'functional food' concept

Increased costs in healthcare, increased longer life expectancy and a desire to improve life quality explain an increased demand for health-related food. This increased awareness provides excellent opportunities to develop new functional food concepts where natural-enriched foods have a potentially beneficial effect on health based on significant evidence.  

Takii jumped at that opportunity more than 25 years ago and pioneered the world of phytonutrients in vegetable breeding. The outcome so far is an unparalleled experience in that area and a successful introduction of the Phytorich concept in the Japanese market.


Japan has a front-runner role when it comes to food concepts with function claims. A strict governmental approval process safeguards accurate information as to (nutrient) function claims based on scientific evidence. Japanese consumers make more informed choices due to clear labelled products.

Science-based products

To position Phytorich as functional food concept Takii invests in independent clinical trials to be transparent in function claims and meet regulations. The Gochiso PR-7 tomato, a Phytorich member containing twice as much Lycopene as regular tomatoes, is backed-up by a clinical trial* conducted by the Hokkaido Information University in Japan. The outcome proved that Gochiso PR-7, very rich in Lycopene, benefits cardiovascular health by lowering the level of LDL cholesterol in the blood.  As a result of the trial, the Gochiso PR-7 tomato is allowed to claim a health function in Japan, making it the only science-based tomato in the world.

The introduction of Phytorich in Europe, a different territory where an approval process for nutrient- and function claims is yet to come, asks for a different approach. Although results from scientific research done in Japan underline our findings, we respect local regulations. Inspired by the successful governmental approval process in Japan, we are driven to support a similar approach in Europe. Therefore we are involved in a PPS-project "De Waarde(n) van Groenten en Fruit" based in the Netherlands researching measuring methods to define nutritional values of vegetables and fruits and the health impact of phytonutrients.

*Effect of 12-Week Daily Intake of the High-Lycopene Tomato (Solanum Lycopersicum), A Variety Named "PR-7" (Gochiso), on Lipid Metabolism: A Randomised, Double-Blind, Placebo- Controlled, Parallel-Group Study. In this study, the intake of high-lycopene semi-dried tomato, PR-7, reduced LDL-C and was confirmed to be safe at a dosage of 200 g/day (as raw tomato). Tomato is an important component of the diet worldwide, and our findings support the health benefits, especially with respect to lipid metabolism, of consuming tomatoes rich in Lycopene.
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Phytonutrients are natural components produced by plants. These compounds are part of a smart inbuilt defence system protecting the plant from elements such as insects and diseases that are blocking healthy growth. The protective qualities of phytonutrients in plants can be as beneficial to human health.
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